Writing Tips: Social Media Posts
Let me guess: you want to contribute fun, engaging, relatable posts. Every. Single. Day.
I hear you. I do the same thing, and let me tell you: it can be a huge, giant pain. Luckily, I've learned some tricks over the years, and I'm willing to share. I am by no means an expert, but I hope what I have to offer helps spark some creative ingenuity of your own.
Have more ideas for me? Please feel free to share in the comments, or reach out via social media. I may not answer right away, but I promise I will eventually.
Now, onto some ideas for social media posts.
First, let me tell you about how I post every single day. I preschedule 99% of what goes on social media. Most of us do not have the time to fiddle with eight different sites every day. I've also narrowed down the platforms I use so that I don't get overwhelmed. Choose what works for you. Personally, I use Facebook and Instagram. I also have a Pinterest account, but I'm not very active. When I have time for more, I will add Twitter.
For today, I am going to focus on Facebook and Instagram, as that's what I use.
One, use a program to design fun, cohesive pictures. People look at pictures. People rarely read posts. Make what you want to convey quick and clear. I use Adobe Spark, which has a free version, while a lot of others I know use Canva--also free. There is no excuse for crappy looking posts.
Two, I have found that the most engaged posts have absolutely nothing to do with me or my books. People are selfish. I'm not saying this as a criticism, more as an observation. If you make it about them, they will engage.
With these two things in mind, this is how I post.
I pick a certain topic for each day of the week. This is an example:
Monday: Motivation Monday (post a short quote)
Tuesday: Tip Tuesday (For me, I post tips about writing)
Wednesday: Question of the Day (Funny Predictive Texts, random questions)
Thursday: Book Quote (from my own books)
Friday: Friday Funny (usually related to reading or writing)
Saturday: Single book promo
Sunday: General promo (my website, other social media sites)
Using this, I would then create four motivational quotes, four tips, four questions...and so on. Four of each, and you have a month's worth of posts. You'll notice that only three of the days have anything to do with the things I sell.
There seems to be an endless supply of hashtags for each day of the week, so if you don't like these, there are plenty more to choose from. Throwback Thursday is great for recycling your own material, like blog posts or product releases.
You can intersperse news articles related to your field (if I see these, they tend to be my second post of a given day) or promote someone else in your field. Especially on Instagram, this is usually reciprocated.
Now tell me, how do you deal with social media posts?
What are you in the mood for?